The price war is a war without gunsmoke. In real life, many enterprises are trapped in the price war. Peer pressure, crowding out, poaching, disrupting the market rules and order of the behavior, has always been there, but also cannot avoid. Such a vicious circle can only lead to the destruction of both sides, the product is more and more inferior, the quality is less and less guaranteed, the damage can only be the supply and demand.

Blind price war is becoming more and more harmful

Customer: How many products do you have?

Boss Lao Li: 45 yuan/box

Guest: Why is it so expensive? The same product in the shop across the street is only $40

Boss Lao Li thought: impossible, this food I only earn 4 yuan, rely on sales, opposite Lao Wang price is lower than me, how did he do it? Spell it! Even if lose money also want to kill the opposite shop first!

Boss old li: that good, I 39 piece give you, how many do you want?

So a box of 2 dollars, Lao Li's products are sold out anyway, but what he thought in his heart is, Lao Wang product price how so low? Can he make money?

In recent years, FMCG business competition is more and more intense, to face numerous competitors, among which the most intense will be the number of peer competition.

In this increasingly fierce food market, each food dealer has its own way of operation, brand, quality, service items are likely to become the killer mace to win customer favor, the fastest market also belongs to whose price is the lowest.

From then on, Lao Li every time a customer mentioned opposite the shop owner, even if not make money also want to accept this order, is to rob customers with Lao Wang.

A year passed, two years passed, in the old Li's "efforts", finally saw Lao Wang's stores do not go down, the door is stuck with "transfer" two words.

On the day that Lao Wang's shop was transferred out, Lao Wang, who had never communicated before, suddenly ran to Lao Li's shop and said, "Brother, I don't do food anymore. At that time, in order to crush you, I have been doing loss-making business! I didn't expect you to sell it cheaper than me. By the way, the person who picks up my business is called Xiao Zhang, who also wants to do food. His brain is very active. You have to be careful."

Lao Li smiled bitterly, but could not say a word. He thought to himself, "After Lao Wang left, he came to Xiao Zhang again. When will the days of losing money in selling goods end?" !

Two years later, the door of the factory was also pasted with the word "transfer", especially eye-catching...

To bring people down

Pick up the order

The price drop

Discount in quality

Profit is not visible

The factory is facing closure

In business, proper price comparison is OK

But not in order to take orders,

Loss of price, quality, service, profit

No matter what the industry

Without profit, there is no survival.

How powerful without mass!

To All Businesses

What's the scariest thing about price wars?

In order to grab the market,

We changed prices three times a week.

As a result, customers are afraid to buy in large quantities,

Only one piece at a time,

Because he doesn't know tomorrow's price,

Will it be cheaper,

The customer is not willing to load the goods.

Rather than choose only one brand from one manufacturer,

Because he only wants cheaper!

The market situation is not optimistic,

The eldest brother and the second brother fight over the price,

Each one worked harder than the other,

They thought they had taken over the market,

They preempt their right to existence,

The client is circled,

It's going to trap the profits,

The two are fighting a price war to the death.

At last both houses fell;

But the third brother, who was watching,

As the two companies compete on price,

Restructure the company,

Improve the company's business philosophy,

Expand sales channels, increase investment in technology,

Finally, the market to survive.

Not to make more money, but to move more,

It's the boss's idea.

But when it's in the 30s or 40s,

Salesmen are on the frontline,

One dollar for each case,

Even less,

The company harvested the market,

Salesmen reap the hard work,

But it didn't make any money.

Do you still have the motivation to fight on?

It's not cheap things that sell best,

Because the cheaper it is, the more people doubt its quality,

Because the cheaper it is, the more likely there is suspicion of motive,

A good business must lose money,

The market gained through price wars,

It's not stable,

Because your clients,

Without a shred of loyalty,

Will betray you at any time because of the price!

Truly qualified products,

Prices went down and down,

Retailers and consumers get a good deal,

That's a good thing, too.

I am afraid that the price war will produce shoddy products.

The bad merchants,

Speculate and make money and run,

By the time you find out,

The damage has been great,

It's too late for anything!

What's the scariest thing about price wars?

The most terrible thing about a price war is that you are busy in vain and don't make money!

The most terrible thing about price war is that it destroys the product and the market.

When a price war starts, there are no real winners!

When business is hard, a price war is not the last resort!